New campus video puts Berkeley’s strengths front and center

Image from the videoIn an e-mail today (Friday, March 9) to UC Berkeley alumni, parents and friends, as well as faculty and staff, Chancellor Robert J. Birgeneau drew attention to a video designed to raise awareness and support for the university.

The 79-second spot was produced by the campus for The Campaign for Berkeley. With the $3 billion fundraising effort entering its final two years, the chancellor wrote, the video demonstrates how support from the Cal family will help to ensure that Berkeley remains the “crown jewel of public higher education, the driver of innovation, the brains behind our knowledge economy, and the fuel of upward mobility.”