International gold awards go to campus communicators

UC Berkeley recently won three gold awards from the Council for the Advancement and Support of Education (CASE) for its efforts to communicate campus news to the public, media, alumni, parents and friends of the campus.

The annual, international CASE Circle of Excellence Awards acknowledge “superior accomplishments that have lasting impact, demonstrate the highest level of professionalism and deliver exceptional results. Winning programs epitomize the profession’s best practices, raise standards and contribute to a growing body of knowledge about advancement.”

The campus’s Media Relations unit, part of the Office of Public Affairs, won a gold award in the Excellence in News Writing: Research, Medicine and Science News Writing category. The unit was allowed to submit five news releases written in 2011, along with stories the releases generated in the media. The five winning releases told news of the discovery of massive black holes, an exoskeleton created at UC Berkeley and used by a  student to walk at graduation, research into dream sleep, the use of social networking to track threatened species, and a major leap using fMRI and computer simulation toward reconstructing our dreams and memories.

The Promise of Berkeley, a magazine about the campus’s people and projects that is produced three times a year by the editorial and design team in University Relations, also won a gold award. Its two entries were the spring 2011 issue, “Philanthropy fuels Cal’s future,” and the winter 2011 issue, “Innovations in health research.” The 32-page publication, which is designed to connect alumni, parents and friends of the university, won in the category of  Print external audience newsletters.

A third gold award went to California magazine, produced by the Cal Alumni Association, in the category of  College and university general interest magazines: Circulations of 75,000 or greater. The quarterly publication is mailed to more than 95,000 alumni and reports on UC Berkeley issues, discoveries and people to keep alumni readers in touch with each other and the campus.

For more about the 2012 CASE Circle of Excellence Awards, see the CASE website.