Media Training for Academics
Or: How I Learned to Stop Worrying and Love the Spotlight
This free, self-paced online course to help you gain the media skills to effectively communicate your work to the public. The course is driven by a series of short videos and exercises covering topics including:
- What makes news
- How to identify, develop and deliver your messages
- What to do when a reporter calls
- Preparing for on-camera interviews
- Writing and pitching an op-ed, blog, or social media piece
- How to set up professional-style video-call interviews
The course is organized into four themed modules, each offering several one-to-five-minute videos, readings, and exercises, all of which are optional and not required for advancing through the modules. Participants can also download tip sheets on key topics covered.
- Influence public opinion and public policy as a media superstar
- Learn how to give interviews and write for a popular audience.
- Identify, draft and deliver your key messages.
This course is currently only open to UC Berkeley faculty, staff and students.
Testimonials from Public Affairs’ live media training workshops:
(CalNet ID required)