Media Advisory: Green building conference Dec. 2-3

Contact: Kathleen Maclay, Media Relations
(510) 643-5651

ATTENTION: Green building, housing and real estate, energy and climate change, investment and technology writers and editor


“Green Building, The Economy and Public Policy,” an international conference at the University of California Berkeley, to explore the range of benefits, costs and risks confronting the rapidly evolving field of green construction, in an era of climate change and real estate market uncertainty.

Questions to be addressed include:

  • The performance-based approach and incentives to green building
  • Technology, building codes and implementation in green construction
  • The evolution of green labels in real estate markets
  • Unanticipated market response to changing standards and regulations
  • Green building investment strategies, from residential retrofits to commercial portfolios
  • New financial approaches in field of energy-based and carbon-impact performance


9 a.m.-5 p.m. on Wednesday, Dec. 2
9 a.m.-4:30 p.m. on Thursday, Dec. 3


David Brower Center, 2150 Allston Way, Berkeley. The center is located on the southwestern edge of the UC Berkeley campus, on the corner of Allston Way and Oxford Street. For directions, see:


Participating scholars and experts represent organizations such as the U.S. Green Building Council, U.S. Department of Environmental Protection, California Energy Commission and the Lawrence Berkeley National Laboratory, as well as Wal-Mart’s sustainable facilities division, TIAA-CREF Global Real Estate and the Japanese Ministry of Finance.


A detailed agenda is online. Registration is free for UC Berkeley and Lawrence Berkeley National Laboratory faculty, students and staff.

Sponsors include UC Berkeley’s Program on Housing and Urban Policy, Goldman School of Public Policy and Haas School of Business, as well as the European Centre for Corporate Engagement at Maastricht University in the Netherlands.

For possible reference, a copy of an August 2009 Program on Housing research paper, “Doing Well by Doing Good? Green Office Buildings,” by UC Berkeley economist John Quigley and Maastricht University economists Nils Kok and Piet Eichholtz. The three also have a second paper, “Why Do Companies Rent Green? Real Property and Corporate Responsibility.”

MEDIA RSVP: Reserve your space no later than Monday, Nov. 30, by e-mailing Larry Rosenthal, executive director of the Berkeley Program on Housing and Urban Policy at and then registering to hold space via When registering for press attendance, choose the “UCBkly/LBNL” free registration option and enter “PRESS2332” in the required “UC/LBNL ID No.” field.