Amber Hopkins is communications manager for University Business Partnerships and Services. (UC Berkeley photo by Anne Brice)
June 3, 2016
The fifth annual Berkeley Communications Conference this week brought hundreds of campus communicators together at the ASUC Student Center conference space for a day of honing their skills and sharing their knowledge. Two keynote speakers took the stage — communications professor Patricia Sanders from the University of North Alabama, who discussed equity and diversity on campuses, and Jeremy Adam Smith of UC Berkeley’s Greater Good Science Center, who spoke on the science of emotions and their role in storytelling. And a dozen workshops covered topics such as using metrics to drive content and working effectively with the media to get campus stories out.
After lunch, a handful of communications staff received awards for their print, video and digital work. Here’s a photo slideshow from the conference.
Jana Katsuyama (left) of KTVU Fox 2 News and
Katy Murphy of the San Jose Mercury News shared some insights on how campus communicators can effectively work with the media to share their messages. (UC Berkeley photo by Anne Brice)
Kathryn Bader, social media director for the Office of Communications and Public Affairs, presents on trends in social media. (UC Berkeley photo by Laurie Frasier)
Roqua Montez (left) and David Ortega, both of the Office of Communications and Public Affairs. (UC Berkeley photo by Cathy Cockrell)
Amy Cranch (left) is a writer and editor for University Development and Alumni Relations. (UC Berkeley photo by Anne Brice)
Elise Evans is in the marketing department with the study abroad office. (UC Berkeley photo by Anne Brice)
Reporter Katy Murphy encouraged communicators to pitch her good story ideas. (UC Berkeley photo by Anne Brice)
Lunch was served on the top floor of the ASUC Student Union. (UC Berkeley photo by Anne Brice)
Conference participants discussed new ways that the campus can use multimedia to connect to diverse audiences. (UC Berkeley photo by Anne Brice)
BC2 co-chairs (left to right) Jose Rodriguez, April Irwin, Claire Holmes and Roqua Montez present staff with communications awards. Among the winners were the Berkeley Optometry magazine and CITRIS's video "Sophie's Super Hand." (UC Berkeley photo by Laurie Frasier)
Hannah Juehan Ye and Steve McNally are on the video team with the Office of Communications and Public Affairs. (UC Berkeley photo by Laurie Frasier)
Kathleen Maclay, who works in media relations, gets to know her peers in the workshop, Chats in a Snap.
Amber Hopkins is communications manager for University Business Partnerships and Services. (UC Berkeley photo by Anne Brice)
